Friday July 18th, 2008
CEO, Dave Morse talks about the PocketFinder

CEO, Dave Morse talks about the PocketFinder products on live radio with radio talk show hosts Brian Felsten and Greg Rivara of Chicago AM 1280. Aired on Friday the 18th of July, 2008. Click here to listen to the interview.

Updated weekly

CEO, Dave Morse talks about the PocketFinder

CEO, Dave Morse talks about the PocketFinder products on live radio with radio talk show hosts Brian Felsten and Greg Rivara of Chicago AM 1280. Aired on Friday the 18th of July, 2008. Click here to listen to the interview.

- [Friday July 18th, 2008]
Tracking kids with GPS - Oswego missing-child case shows why devices are becoming popular with parents

By CHRISTINE S. MOYER, July 14, 2008 --(Beacon News)--When 3-year-old Ryan Flake went missing from his Oswego Township home last week, family, law enforcement and neighbors mobilized into search teams with flashlights and all-terrain vehicles.

These armies of volunteers and professionals scoured back yards and ponds, woods and cornfields, not relenting during a late-night thunderstorm.

But what if, father Read Flake later wondered, his toddler were wearing some type of global-positioning system or tracking device that could have pinpointed his location on a computer screen?

Well, the little blond-haired boy likely would have been found much sooner than 12 hours later, speculated David Dulany, assistant professor of business/information technology at Aurora University.

Read Flake, deeply thankful for his child's safe return, said the family is now considering purchasing a GPS unit for kids because "we don't want to go through that again." And Dulany doesn't blame the father of six children, ages 13 years to 7 months.

"If I was those parents, I would be doing exactly the same thing, looking at those options," Dulany said. "It makes perfect sense to me."

In fact, using GPS units or locators -- not just for tracking children, but also teens, dogs and Alzheimer's patients -- is a growing trend which, not surprisingly, is accompanied by growing public concern about privacy.

Most GPS personal locators work in the following way:

The device the person carries contains a GPS receiver, which transmits data by satellite or over a cell-phone network. The location data can then be accessed on a Web site or transmitted to a control system, which contacts the appropriate people, such as parents or relatives.

Depending on the system, the person's current and past locations can be seen in real time on a map on a secure Web site.

Dulany said he is aware of concerns about parents using GPS locators in vehicles or cell phones on their children and privacy issues. But he noted parents have a right to protect their kids.

"If kids knew they were being watched ... maybe they would drive safer, and that would be a good thing," he said.

And when it comes to someone as young as Ryan, Dulany said, "that little boy wouldn't know the difference."

One of the newest personal locators, expected to be available in the United States in September, is PocketFinder, by Location Based Technologies out of California.

The wireless device, about the size of an Oreo cookie, uses satellite and GPS technology and allows people to view the location of their device at any time and any location on detailed maps, according to the product's Web site.

Among PocketFinder's unique features is its battery life of five to seven days, its extreme durability and the option to create zones which, when entered by a person carrying the device, will send out alerts via cell phone and telephone calls, text messages or e-mails, said Jason Schneider, the company's lead trainer.

"You wouldn't have that child missing 12 hours during a thunderstorm," Schneider said.

GPS locator devices tend to cost from around $100 up to $600, and there is usually a monthly user fee.

PocketFinder costs about $129, according to the product's Web site.

"In business," Dulany said, "we always look at, does the benefit outweigh the cost? It seems (GPS tracking for kids) would be an obvious benefit."

He said, "It gives parents peace of mind." - [Monday July 14th, 2008]

Location Based Technologies Commences PocketFinder Pilot Production At Jabil’s Meung sur Loire Facility; Beta Units Now In-House Tested and Verified

ANAHEIM, Calif., June 25, 2008 --Location Based Technologies (OTCBB:LBAS), a leading-edge family service provider of personal locator devices and services, today announced it has commenced pilot production of its PocketFinder® family of location devices at the Meung sur Loire, France facility of Jabil Circuit, Inc. (NYSE: JBL), its global manufacturing partner.

At the same time, the company has completed in-house testing and verification of beta test units for GSM, GPRS and GPS connectivity on both U.S. and European GSM wireless networks, and finalized and certified deployment of its own permanent SMS gateway through its partnership with KORE Telematics that will eliminate any dependency on third party networks and enhance the reliability and speed of PocketFinder communications.

“The company is ready to start pilot production of the smallest known single-board GSM/GPS device in the world,” said David Morse, co-president and CEO of Location Based Technologies, Inc. “We originally selected Jabil because they are one of the few solutions providers able to simultaneously deliver world-class quality product and meet global mass volume demand. Accordingly, we anticipate PocketFinder mass production will commence in the third quarter.”

As a leading provider of machine-to-machine (M2M) communications, KORE Telematics will provide comprehensive GSM network coverage for PocketFinder devices throughout the United States and Canada, with roaming agreements on the networks of 400 wireless providers in more than 220 countries.

The PocketFinder family of products uses advanced technology to help families stay connected. The small devices easily fit into a pocket, purse or backpack, and can be accessed via the Internet, cell phone or landline to show its exact location in real time. In addition, the devices include several advanced features, such as allowing users to designate customizable alert areas as electronic “fences” to notify them when a family member or pet leaves or enters a specified area. The devices can even track vehicle speeds to ensure family members are driving safely.

- [Wednesday June 25th, 2008]
Location Based Technologies and Jabil Sign Manufacturing Services Agreement for PocketFinder

ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies (OTCBB:LBAS - News), a leading-edge family service provider of personal locator devices and services, today announced it has selected Jabil Circuit, Inc. (NYSE:JBL - News), a global electronic product solutions company, to manufacture the PocketFinder® family of location devices.

Under the terms of the comprehensive manufacturing services agreement, Jabil will also test, configure, and assemble the PocketFinder family of products which uses advanced technology to help families stay connected. The small devices easily fit into a pocket, purse or backpack, and can be accessed via the Internet, cell phone or landline to show its exact location in real time.

“This agreement commences what we expect to be a long-term partnership that offers us the ability to deliver a world class quality product in the highly complex and competitive consumer electronics market and optimize overall manufacturing capabilities,” said David Morse, co-president and CEO of Location Based Technologies, Inc. “Jabil is one of the world’s largest electronics manufacturing service providers with facilities on three continents, so we know they are capable of supporting our volume requirements.”

“We are delighted to become the preferred supplier to Location Based Technologies and hope to build on this relationship in the years to come,” said Steve Borges, vice president, business development, for Jabil. “Moreover, we believe this agreement strengthens our position in the overall consumer electronics industry and enhances our global standing as a leading provider of location based devices.”

PocketFinder location devices are unique because they were designed from the ground up rather than as an add-on product. Location Based Technologies conducted a series of use cases to determine what people really wanted and has used this granular level of understanding to design the product, the interface and the network infrastructure to meet those needs.

PocketFinder location devices include several advanced features, such as allowing users to designate customizable alert areas as electronic “fences” to notify them when a family member or pet leaves or enters a specified area. The devices can even track vehicle speeds to ensure family members are driving safely.

About Location Based Technologies

A publicly traded company (OTCBB:LBAS - News), Location Based Technologies designs and develops leading-edge personal locator devices and services that incorporate patented, proprietary technologies designed to enhance and enrich the lives of families globally. The company is headquartered in Anaheim, Calif. For more information, visit http://www.pocketfinder.com.

About Jabil

Jabil is an electronic product solutions company providing comprehensive electronics design, manufacturing and product management services to global electronics and technology companies. Jabil helps bring electronics products to the market faster and more cost effectively by providing complete product supply chain management around the world. With more than 75,000 employees and facilities in 20 countries, Jabil provides comprehensive, individualized-focused solutions to customers in a broad range of industries. Jabil common stock is traded on the New York Stock Exchange under the symbol, “JBL”. Further information is available on the company’s website at http://www.jabil.com. - [Monday June 2nd, 2008]

Location Based Technologies Showcases PocketFinder and PetFinder Personal Locator Devices at RetailVision Spring 2008

ORLANDO, Fla.--(BUSINESS WIRE)--Location Based Technologies (OTCBB:LBAS), a leading-edge family service provider of personal locator devices and services, will showcase its PocketFinder® and PetFinder™ location devices at RetailVision Spring 2008, Booth #118, April 14-17 at the Hyatt Regency Grand Cypress Orlando.

The PocketFinder family of location devices uses advanced technology to help families stay connected. The small devices—(about the size of an Oreo® cookie)—easily fit into a pocket, purse or backpack. (PetFinder devices include special attachments that fit comfortably on an animal’s collar.) Once the device is activated, it can be accessed via the Internet, cell phone or landline to show its exact location in real time.

“In today’s mobile society, families want the peace of mind in knowing exactly where individual members are, whether it’s at work or school, camping or traveling,” stated Dr. David Morse, chairman and CEO of Location Based Technologies, Inc. “They want the ability to find a lost pet with the click of a mouse. They even want a foolproof method for tracking luggage when they travel. PocketFinder location devices provide a simple, easy-to-use method for accomplishing all this. We’re constantly amazed at innovative ways people use our devices.”

PocketFinder location devices are unique because they were designed from the ground up rather than as an add-on product. Location Based Technologies conducted a series of Use Cases to determine what people really wanted and then used this granular level of understanding to design the product, the interface and the network infrastructure to meet those needs.

PocketFinder location devices include several advanced features, such as allowing users to designate customizable Safety Zones and Danger Zones as electronic “fences” to notify them when a family member or pet leaves a specified area or enters a forbidden zone. The devices can even track vehicle speeds to ensure family members are driving safely.

A publicly traded company (OTCBB:LBAS), Location Based Technologies designs and develops leading-edge personal locator devices and services that incorporate patented, proprietary technologies designed to enhance and enrich the lives of families globally. The company is headquartered in Anaheim, Calif. For more information, visit http://www.pocketfinder.com.

This news release contains forward-looking statements that involve risks and uncertainties. Actual results and outcomes may differ materially from those discussed or anticipated. For a more detailed discussion of these and associated risks, see the company's most recent document filed with the Securities and Exchange Commission.

- [Monday April 14th, 2008]
Location Based Technologies Announces New Contract with a Major Development Partner on PocketFinder Personal and Pet Locator Devices

ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies, Inc. (OTCBB:LBAS - News) has announced that the Company has signed a formal development and ongoing support agreement with NXP Software B.V., a private company with its headquarters in the Netherlands. PocketFinder™ and PocketFinder Pets™ devices will benefit from the leading-edge location technology offered by NXP and its associated location platform. This is the final step in hardware development for PocketFinder™ products and marks the prelude to certification by applicable governmental agencies and manufacturing.

NXP’s Advanced System Labs (ASL) is working on a number of convergence technologies and selectively demonstrates promising “GPS Gadgets” under development. ASL has three demonstration facilities (Eindhoven, Netherlands; Southampton, UK; and San Jose, CA) which are designed to show top customers emerging technology solutions. Our companies are working together to include the PocketFinder™ family of products in these ASL showrooms.

NXP is a global semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, it reports that it has approximately 37,000 employees working in more than 20 countries and posted sales of approximately EUR 5 billion in 2006.

Location Based Technologies, Inc. is a developer of leading edge personal locator devices and services incorporating patented, proprietary technologies that are designed to enhance and enrich the lives of families globally. For more information, visit www.pocketfinder.com.

- [Monday March 3rd, 2008]
Location Based Technologies Provides Information Disclosed During Its First Annual Shareholder's Meeting

ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies, Inc. (OTCBB:LBAS - News) held its first Annual Shareholder’s meeting on Tuesday, February 19th, 2008 at its headquarters facility in Anaheim, CA. During the course of the meeting it was disclosed that management anticipates that the governmental certification processes necessary to allow sales in the United States, Canada, Europe, Korea and China will take no longer than 90 days. In addition, a shareholder was selected from the attendees to launch the new www.pocketfinder.com website – with its improved, user-friendly interfaces and easy-to-find products and services information.

PocketFinder™ devices are personal location devices designed to optimize the lives of parents, guardians and pet owners. In our ever-mobile society, it helps to know where we are and where we are going. Due to the demands of families with dual earners, and the number of single parent homes, many children are left without a parent home during the day. Parents in those situations desire the ability to know where their children are and where they are going.

PocketFinder™ devices are small, rugged and water tight. They are about the size of an Oreo™ cookie and weigh less than two ounces. Potential additional markets include medical and elder care providers, campers, hikers, backpackers, adventure seekers, extreme sports enthusiasts, luggage trackers, law enforcement and the military.

Our products and services will offer wireless network coverage throughout North America utilizing the largest GSM carrier network in the United States and Canada. Our personal locators will also have the ability to operate seamlessly on the networks of 290 wireless providers in over 130 additional countries and to work on any GSM network in the world.

Our corporate website, www.locationbasedtech.com, provides a description of our corporate business, access to corporate investor relations information, and our contact information. Our service website www.PocketFinder.com also provides prospective customers with relevant information about our products, ordering capability, and frequently asked questions. We believe our PocketFinder™ products will be well received when taken to the market.

Investors are cautioned not to rely on any information about our company which is not found in reports filed with the Securities and Exchange Commission.

Location Based Technologies, Inc. (LBAS.ob) is a leading-edge developer and provider of personal locator devices and services utilizing patented, proprietary technologies to enhance and enrich the lives of families globally.

- [Wednesday February 20th, 2008]
Location Based Technologies Updates Its Investment Community
ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies, Inc. (OTCBB:LBAS - News), recognizes that there has been tremendous volatility in the financial markets and that our company is not yet covered by analysts. It is in that spirit that we offer an update as to our progress and direction. Just to summarize a few high-level achievements:

ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies, Inc. (OTCBB:LBAS - News), recognizes that there has been tremendous volatility in the financial markets and that our company is not yet covered by analysts. It is in that spirit that we offer an update as to our progress and direction. Just to summarize a few high-level achievements:

• The PocketFinder® family of products was enthusiastically received at Pepcom’s Digital Experience on January 6th, 2008, at Caesar’s Palace in Las Vegas, NV.

• The size of the PocketFinder® device continues to shrink. Our silicon board is now at 46mm with the same high level of accuracy, functionality and features (including the new “impact” sensor built into the device)!

• The battery life for an average user will be 7 to 10 days and is rechargeable.

• Our retail price point will be under $150.00 with a basic monthly fee of less than $15 for real-time look-up capability.

• New custom-labeling opportunities are just beginning to emerge. In the past several weeks we have had meetings with global companies representing the wireless carrier industry, a major automobile manufacturer, a major shipping/freight company, and a large media and entertainment provider, each of which have unique and specialized applications using the device’s built-in capabilities. We are encouraged by the interest that these meetings represent, although no assurance can be given that any agreements can be reached with any of those companies.

• Its simple-to-use Internet- and phone-based interfaces offer great value and functionality to our real-time personal GPS locator product line and, best of all, ease to the customer.

• Our product remains small, rugged and water tight so that parents or guardians have a reliable tool that enables them to stay connected to their young or disabled children, elderly parents, or pets -- from anywhere and at anytime. Truly, “Your World. Located.”

Our core market remains significant, as we have stated in previous filings with the SEC:

• There are approximately 38 million children in the US market alone in our prime market.

• There are almost 70 million pets in the US.

• There are millions of pieces of luggage that travelers would love to track.

We will not be able to meet the needs and the demands of every market, but we have the willingness to partner with others who have established relationships, distribution networks, and niche markets to expand our reach. - [Wednesday February 6th, 2008]

Watch the PocketFinder featured on ABC Channel 8 TV News - Fort Worth, Texas!
"It's called the PocketFinder, and it can help you locate your missing loved ones." Watch the PocketFinder featured on Channel 8 ABC Nightly TV News in Fort Worth Texas. Cynthia Vega covers the virtues of the device and give you a sneak peek at what's in store. - [January 23rd, 2008]
Sci-Fi Channel TV Producer endorses PocketFinder!
Sci-Fi Channel's Tom Cline selects PocketFinder as the primary GPS location device for use on a new TV pilot set to air soon. The device provided the new production with all its GPS tracking needs and worked flawlessly. "It did everything we were hoping it can do and more!" - [January 20th, 2008]
See PocketFinder on NBC KNSD San Diego TV!
NBC's Bob Hansen on Consumer Connection finds Fido with PocketFinder. Watch as "Consumer Bob" walks through the benefits, features, specifics of the PocketFinder device and network service. "Someone is looking for Fido and we'll show you how to find him." - [January 15th, 2008]